Popthrill® is an art journey utilizing apparel as a medium which showcase designs inspired by graphic art, pop-culture and streetwear aesthetics. As the Creative Director of Popthrill, I lead the vision and execution of bold, trendy designs that capture the pulse of streetwear culture. From concept to garment, I oversee the creative process—developing mood boards, directing graphic design, choosing trending apparel brands and styles, and ensuring each piece reflects Popthrill’s brand.